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The Role of Banner Ads in Affiliate Programs

By Catherine Perry

Affiliate program is a perfect way to make your site more profitable. Banners are extensively used for this purpose. Its concept revolves around making more commission and sales. Under this program, a website places its web banner or text link on other related sites in order to get more network traffic. When a viewer clicks on this banner or text link, he or she is diverted to the website which advertises the banner. If the user makes some transactions on the site, then the website that provided the link to you gets some amount of commission. In certain cases, payment is based on the number of clicks.

An effective banner design always gets more clicks. The effectiveness of your banner is based on its layout, colors and animation etc., Before selecting your banner size, find out what size is acceptable on the site where you want to display your banner ad. You can use gif images or flash to animate your banner. Flash banners get better responses than gif banners. However, the main drawback of a flash banner is that it increases the load time of the banner.

The most popular banner size is 468X60 pixels. It is present in the recent version of Photoshop. Before deciding your banner size, make sure that the site where you want to display it will accept a banner of that size. Following is the list of standard banner sizes:

Banners and Buttons:

234 x 60 pixels (Half Banner)

392 x 72 pixels (Full banner with vertical navigation bar)

120 x 240 pixels (Vertical Banner)

125 x 125 pixels (Square Button)

120 x 90 pixels (Button 1)

120 x 60 pixels (Button 2)

88 x 31 pixels (Micro Button)

728X90 pixels (Leader Board)

Rectangle and Pop-Ups:

300X250 pixels (Medium Rectangle)

205X250 pixels (Square Pop Up)

336X280 pixels (Large Rectangle)

180X150 pixels (Rectangle)

Skyscrapers:

160X600 pixels (Wide Skyscraper)

120X600 pixels (Skyscraper)

300X600 pixel (Half Page Ad)

Your banner design should also be compatible with the webpage. It should look like a part of the web page.

Catherine is an experienced logo designer who has been working in the industry for over 10 years, she has designed literally thousands of logos and is known for her ability to catch the client’s vision and turn it into art: cheap logo design

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