By John Iacovakis
Is Banner Advertising still effective? YES: But you need traffic to get traffic from banner ads!
A trick is to try banner campaigns in combination with a pop-under campaign. Send cheap traffic to a web page with original content and some banners from 2-4 free banner exchanges.
On average, banners receive a click trough rate of 0.2% – 0.6%, but some banner ads receive a CTR of up to 3%. It’s up to you to create a professional banner with an incredible free offer, so that nobody can resist!
Now let’s assume that your banner has a click through rate of 1% (one click for every 100 banner impressions).
You will usually earn one banner impression for your banner for every two visitors you receive. Suppose you join four free banner exchanges. Then order a 50,000 cheap visitors package (traffic pop-under windows) for about $100 and send that traffic to the page you putted the banner code on it.
You should earn about 100,000 free banner impressions from the banner exchanges (25,000 credits from each banner exchange network). With a well-designed banner, expect to achieve a 1% Click Through Rate (CTR) or even more.
That’s one thousand (1,000) targeted visitors, who have already demonstrated an interest in your product (by clicking on your ad).
Targeted banner impressions often cost $10 per 1,000 impressions ($10 CPM). This equates to an advertising value of $1,000.00 and a cost per click (CPC) of only 10 cents!
Not to mention the branding effects: Your logo and web address will appear 150,000 times on other sites (100,000 on your banner and 50,000 on your pop-under window)! Sooner or later, your product or name will become known throughout the Internet.
There are several banner exchanges on the Internet.
John Iacovakis is an Internet consultant and has over 10 years
of marketing experience. He is the owner of CreativeNet Online Advertising